Friday, April 06, 2007

Harry Potter turns green

Found this on CNN

NEW YORK (AP) -- The printing for the final Harry Potter book will not only be the biggest, but also the greenest.

Scholastic Inc. announced Tuesday that it had agreed with the Rainforest Alliance, a conservation organization that works with the business community, on tightened environmental standards for "Harry Potter and the Deathly Hallows," coming out July 21 with a first printing of 12 million.

J.K. Rowling's seventh Potter book will be a hulking 784 pages, Scholastic said, a comparable length to the last couple of Potter releases.

Among the details of Tuesday's agreement:

# The paper used will contain "a minimum of 30 percent post-consumer waste (pcw) fiber."

# Nearly two-thirds of the 16,700 tons of paper will be approved by the Forest Stewardship Council, an international organization with a mission to "promote environmentally responsible, socially beneficial and economically viable management of the world's forests."

# A "deluxe" edition of the new book, which has a first printing of 100,000, will be printed on paper that contains "100 percent post-consumer waste fiber."

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